If you’ve ever been to an IKEA store, or rather if you’ve ever found
yourself trapped in the maze that is one of their stores, you’ll be
familiar with the Swedish names they give their products. Generally
speaking, these names denote the type of function that product will
perform, so ‘DISKA’ translation “to wash dishes” is the name of a
dishwashing brush. Seems logical enough doesn’t it? It’s a very succinct
and efficient way of making sure consumers know the product does what
it says on the label.
Except when it comes to the following 14 examples. Here their names make
no sense at all – maybe the right words were already taken? Maybe it
was 5.30pm on a Friday and the person in charge of selecting thousands
of functional names had simply had enough. Either way, they make for
entertaining viewing. 14 products after the break...
What it’s called: EKORRE / What it really means — Squirrel
What it’s called: KOLON / What it really means — Colon
What it’s called: FÖRNUFT / What it really means — Reason
What it’s called: ENVIS / What it really means — Stubborn
What it’s called: IMPULS / What it really means — Impulse
What it’s called: FNISS / What it really means — Giggles
What it’s called: SYRLIG / What it really means — Acidic
What it’s called: UPPENBAR / What it really means — Obvious
What it’s called: TYDA / What it really means — Decipher
What it’s called: STRAPATS / What it really means — Hardship
What it’s called: FLÖRT / What it actually means — Flirt
What it’s called: ÄRFTLIG / What it really means — Hereditary
What it’s called: SENSUELL / What it really means — Sensual
What it’s called: VILSE / What it really means — LOST
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