Ford launches EcoSport at Rs. 5.59 lakh

Ford has finally launched the much-anticipated EcoSport at an attractive price starting from Rs 5.59 lakh for the base Ambiente petrol variant. The EcoBoost petrol variant costs Rs 7.89 lakh in Titanium trim and the base diesel comes in at Rs 6.69 lakh. The 1.5-litre petrol auto in Titanium trim costs Rs 8.44 lakh.
The EcoSport comes in four trims – Ambiente, Trend, Titanium and Titanium Optional - and three engine options. Engine choices include a 1.5-litre petrol, 1.5-litre diesel and Ford’s much-awaited 1.0-litre turbo charged direct-injection EcoBoost petrol. The EcoBoost, however, is only available on the top-end Titanium trim.

It has got all right ingredients to stay true to what Ford calls it – the urban SUV. Although the long wait of almost 17 months has led to an inevitable loss of interest, the attractive pricing of the EcoSport will ensure that Ford has another winner in their hands.