Spanish clothing stores underwear stunt

A Spanish retail clothing chain said they would give clothes to people who came in their underwear as part of a promotional publicity stunt.

       People in their underwear stand in a queue to enter a clothing store in Madrid, June 21, 2013. A Spanish retail clothing chain said they would give clothes to people who came in their underwear as part of a promotional publicity stunt.

 
    Women in their underwear stand inside a clothing store in Madrid, June 21, 2013. A Spanish retail clothing chain said they would give clothes to people who came in their underwear as part of a promotional publicity stunt.

    A man in his underwear walk inside a clothing store in Madrid, June 21, 2013. A Spanish retail clothing chain said they would give clothes to people who came in their underwear as part of a promotional publicity stunt.

    Men in their underwear walk inside a clothing store in Madrid, June 21, 2013. A Spanish retail clothing chain said they would give clothes to people who came in their underwear as part of a promotional publicity stunt.

    A woman in her underwear tries on clothes inside a clothing store in Madrid, June 21, 2013. A Spanish retail clothing chain said they would give clothes to people who came in their underwear as part of a promotional publicity stunt.

    A man in his underwear walks inside a clothing store in Madrid, June 21, 2013. A Spanish retail clothing chain said they would give clothes to people who came in their underwear as part of a promotional publicity stunt.

    A tourist records a video of people in their underwear with his mobile phone before they enter a clothing store in Madrid, June 21, 2013. A Spanish retail clothing chain said they would give clothes to people who came in their underwear as part of a promotional publicity stunt.