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Saturday, 30 March 2013

Indian handset brands shining: TMI survey

In this month's Hotlist by The Mobile Indian, eight were from Micromax; six were from Samsung; five from Karbonn; two from Nokia; and one each from Apple, Xolo, Intex and Sony.

Global handset brands like Samsung, Nokia and Sony are facing tough competition from Indian players like Micromax and Karbonn, a Handset Hotlist survey conducted by The Mobile Indian has revealed.
According to the data, collected by a study of online preferences of over one million people who visited the website (www.themobileindian.com) in February this year, of the 25 most viewed handsets in India 15 were from Indians players.
Almost all the Indian handset players like Micromax, Karbonn and Xolo have recently launched smartphones with specifications similar to phones of MNC players with 4 inch or larger screens, quad core processors and HD display. This development seems to have changed the perception of the mobile user that what is affordable is not of poor quality and is worth considering.

































 Commenting on the survey, a spokesperson of The Mobile Indian said, "India is a price sensitive market and handsets with good specifications at affordable prices will get consumers' attention. That's exactly what Indian handsets players are doing."
In this month's Handset Hotlist, Apple iPhone 5 headed the list, followed by Micromax A110 Canvas 2. This shows that consumers in India are searching for both aspirational as well as affordable smartphones.
The spokesperson further added, "This month we saw an interesting phenomenon. Whenever a new handset is launched, especially by an Indian player, the price of the older model drops but in the case of Micromax, though, when it launched Canvas HD the price of Canvas 2 didn't decrease, and instead went up by Rs 1,000.”
In this month's Hotlist, eight devices were from Micromax; six were from Samsung; five from Karbonn, two from Nokia; and one each from Apple, Xolo, Intex and Sony.

Top 25 Handset Hotlist for March-2013

Rank Feb Last Jan Change Model Price (inRs.) OS Screen Size Camera
1 2 1 Apple iPhone 5 45,500 iOS 4 8
2 1 -1 Micromax A110 Canvas 2 10,000 Android 5 5
3 5 2 Samsung Galaxy S Duos 12,500 Android 4 8
4 4 0 Nokia Lumia 510 9, 500 Windows 4 5
5 na new Micromax Canvas HD A116 15,500 Android 5 8
6 na new Micromax A65 Smarty 4.3 4,999 Android 4.3 3
7 na new Micromax A54 Smarty 3.5 7,990 Android 3.5 2
8 8 0 Samsung Galaxy Y Duos Lite 5,949 Android 2.8 2
9 3 -6 Karbonn A21 8,999 Android 4.5 5
10 na new Karbonn Smart A111 10,290 Android 5 5
11 20 9 Samsung Galaxy Grand I9082 20,000 Android 5 8
12 na new Micromax Ninja A27 3,500 Android 3.5 VGA
13 na new Samsung Galaxy Grand Duos I9082 20,000 Android 5 Yes
14 14 0 Micromax A87 Ninja 4 6,499 Android 4 2
15 na new Karbonn S1 Titanium 10,990 Android 4.5 5
16 10 -6 Sony Xperia J 12,990 Android 4 5
17 na new Micromax Ninja A89 6,000 Android 3.8 3
18 na new Karbonn A12 7,990 Android 4.5 5
19 na new Xolo A1000 13,999 Android 5 8
20 19 -1 Nokia Asha 311 6,200 Asha OS 3 3.1
21 7 -14 Micromax A90S 14,100 Android 4.3 8
22 na new Intex Aqua 4.0 5,449 Android 3.5 3
23 na new Samsung Galaxy Chat GT B5330 7,900 Android 3 2
24 na new Samsung Galaxy Ace Duos I589 10,000 Android 3.5 3.2
25 na new Karbonn A1+ 4,000 Android 3.5 3

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