HORIZONEXT, a four-pronged customer-focused strategy, provides the best customer experience. The four pillars for this strategy are:
• Intense product focus
• Focus on world-class manufacturing practices
• Enriched customer purchase experience
• Consistent quality of service
Speaking at Horizonext, Mr. Karl Slym, Managing Director, Tata Motors, said, “While the Indian automobile market has become intensely competitive, our goal is to enhance our market leadership in commercial vehicles and move to a strong podium finish in the passenger vehicle market. Horizonext is the next step in line with the company’s mission to be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally. We are igniting that passion -- so that customers are central to us, in what we are offering in our products, in the manner we are engaging with them at our dealerships, and in the processes we have adopted in servicing their vehicles.”
As a precursor to future launches, the company has unveiled 8 improved and enhanced vehicles, across 5 of its key brands, to provide the best vehicle experience. These include new enhanced versions of the Tata Indigo eCS, the Tata Sumo Gold, the Tata Nano and the Tata Indica, with the additions of new colours and graphic designs, enhanced exteriors, improved high-quality suspension, multimedia entertainment options and introduction of the Feather-shift gearbox (F-shift gearbox).
The company also showcased the new CNG range – Tata Indica CNG, Tata Indigo CNG and Tata Nano CNG -- and the Explorer Edition of the Tata Safari Storme.
The New Range
The new Tata Indigo eCS presents significant changes in its exteriors and interiors. A refined CR4 diesel engine cranks out a max torque of 140 Nm at 1800-3000 rpm and delivers 25 kmpl (ARAI certified). The most interesting change is an advanced F-Shift Gear box that makes coasting through city traffic a breeze. The new Duo Float Suspension enhances load distribution along the constituent elements for a comfortable and smooth drive. With an all new NVH package that reduces external noise from intruding into the cabin, you’re ensured a refined, quiet drive.
The new Tata Sumo Gold features a CR4 engine along with top-notch features and offers better style and comfort than before. The Dual AC cooling and Bluetooth/USB connectivity it offers is a first-in-class feature. Tata says this powerful SUV comes with a best in segment 5m turning radius and high performance clutch that gives you 1lac kms of tension free driving experience, returning a fuel economy of 15.3 kmpl.
The new Tata Nano now comes with an array of new features including remote keyless entry, twin gloveboxes, and a four-speaker AmphiStream™ music system with Bluetooth™ USB and Aux-in connectivity. Thanks to refreshed interior, new exterior colours, and chrome exterior accents, Tata Nano has a better personality now. New additions are the fresh and stylish Nano Personalization Kits, enabling owners to customize their Nano with one of four unique identities: Jet, Alpha, Remix, and Peach. The car will be available in dealerships by July 2013.
The new Tata Indica comes with dual tone interiors, new transmission and new exteriors that deliver a whole new experience. The new transmission with Smart-shift gear technology (New TA65* gear transmission) is mated to a refined and powerful diesel engine. This result is smooth gearshifts and an impressive fuel efficiency of 25 kmpl (for the BS4 variant). The new Dual Path Suspension ensures better ride, handling and driveability.
The Explorer Edition of the Tata Safari Storme further builds on to the utility, ruggedness and off-roading characteristics. The range of accessories in the Explore Edition include BLAUPUNKT – Touchscreen Double DIN Infotainment system, stylish nudge guard, door visors, explorer decals and adventure gears like camping kits, backpack etc. These accessories will initially be available in select Tata Motors outlets.
This comment has been removed by the author.
ReplyDelete